Association(PATA) a not-for-profit membership association has announced the winners of the 2010 PATA Gold Awards, sponsored by the Macau Government Tourist Office. This year the awards recognise the achievements of 24-separate organisations and individuals. Gujarat’s Kutch based Hodko rural tourism resort has won PATA Grand Award 2010 in Heritage section.
The awards ceremony will take place at the Venetian Macau Resort Hotel on 17 September 2010 during the PATA Travel Mart 2010 .
PATA Grand Awards are presented to entries in the four principal categories: Marketing, Education and Training, Environment, and Heritage. This year, the Grand Awards go to Tourism New Zealand in the marketing category; Banyan Tree Spa Academy for education and training; AlamKulKul Boutique Resort, Bali for environment, and Ministry of Tourism, Government of India in the heritage category.
PATA Grand Awards 2010
Education and Training – Banyan Tree Spa Academy – Banyan Tree Spa
When the Banyan Tree Spa Academy in Phuket was opened in 2001, it developed a fully trained, talented therapist base that helped to enter new markets and grow the chain from one Banyan Tree Spa in 1994 to more than 61 Banyan Tree and Angsana Spas today. The Therapist Training Programme at Banyan Tree Spa Academy was developed and implemented to train new recruits, and encompasses all areas of spa therapy. This includes knowledge of the human anatomy and important pressure points, modern and traditional massage techniques, variation of body weight for different techniques, knowledge of skin epidermis and facial applications, properties of different herbs and spices, preparation of spa ingredients, setting up of treatment rooms and spa pavilions, and standard greeting procedures. To date, the Spa Academy has trained over 1,000 therapists for all the Banyan Tree Spas and Angsana Spas globally. The special emphasis on Banyan Tree Spa’s service concept to empower trainees to deliver the Banyan Tree Spa experience with consistency, finesse and sensitivity has enabled it to garner over 100-awards and 
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